Halden Optics

Halden makes binoculars and spotting scopes in a workshop outside Göttingen. They needed launch imagery that didn’t look like every other optics catalogue — no camo, no mountains, no lens flare.

We built the range from the real CAD data, kept the materials close to the anodised finish, and lit everything on a plain paper backdrop. The film is thirty seconds of the same idea: one object, one light, slowly turning.

Deliverables: 14 stills, one 30s film, a set of crops for retail and web, and the lighting rig file so their in-house team can add products later without us.