Aeris

Nine products, one carton, no plastic. The structural work came first: a single die-line that folds into three sizes without changing the tooling.

Once the carton worked we rendered it, rather than photographing prototypes that didn’t exist yet. The same scene files were reused for the launch campaign, so the packaging in the ads is the packaging that shipped.

Deliverables: die-lines, print-ready artwork, 9 product renders, 4 campaign images.